| A | B |
|---|
| Capital items such as desktop computers and printers that typically cost less and last for shorter periods than installations. | accessory equipment |
| Intangible products that firms buy to facilitate their production and operatind processes. | business services |
| Product that contributed directly or indirectly to the output of other products for resale; also called industerial or orgainztional product. | business-to-business product (B2B) |
| Product destined for use by ultimate consumers. | consumer product (B2C) |
| Goods and services that consumers want to purchase frequently, immediately and with minimal effort. | convencience products |
| Final stage of the product life cycle, in which a decline in total industry sales occurs. | decline stage |
| Products bought in response to unexpected and urgent needs. | emergency goods and services |
| Tangible products that customers can see, hear, smell, taste, or touch. | goods |
| Spectrum along which goods and services fall according to their attributes, from pure good to pure service. | goods-services continuum |
| Second stage of the product life cycle, ehich begins when a firm starts to realize substantial profits from its investment in a product. | growth stage |
| Hiring workers to do jobs from their homes. | homeshoring |
| Products purchased on the spur of the moment. | impulse goods and services |
| Business products such as factories, assembly lines, and large machinery that are major capital investments. | installations |
| First stage of the product life cycle, in which a firm works to stimulate sales of a new market entry. | introductory stage |
| Development of individual offerings that appeal to different market segments while remaining closely related to the exisitng product line. | line extension |
| Blending of the four strategy elements-product, distribution, promotion, and price--to fit the needs and preferences of a specific target market. | marketing mix |
| Third stage of the product life cycle, in which industry sales level out. | maturity stage |
| Bundle of physical, service, and symboilc attributed designed to satisfy a customer's wants and needs. | product |
| Progression of a product through introduction, growth, maturity, and decline stages | product life cycle |
| Series of related products offered by one company | product line |
| Assortment or product lines and individual product offerings that company sells. | product mix |
| Intangible tasks that satisfy the needs of consumer and business users. | services |
| Products that consumers purchase after comparing competing offerings. | shopping products |
| Money paid by vendors to retailers to guarantee display of merchandise. | slotting allowances |
| Products that offer unique characteristics that cause buyers to prize those particular brands. | specialty products |
| Convenience goods and services that consumers constantly replenish to maintain a ready inventory. | staples |
| Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world-class peformance. | total quality management (TQM) |
| Products marketed to consumers who may not yet recognize a need for them. | unsought products |
