| A | B |
|---|
| Stages that consumers go through in learning about a new product, trying it, and declingin whether to purchase it again. | adoption process |
| name, term, sign, symbol,design, or some combination that identifies the products of one firm while differentialting them form the competition's. | brand |
| Added value that a respected, well-known brand name gives to a product in the marketplace. | brand equity |
| Strategy of attaching a popular brand name to a new product in an unrelated product category. | brand extension |
| Consumer refusal of alternatives and extensive search for desired merchanidise. | brand insistence |
| Firm's authorization of other companies to use its brand names. | brand licensing |
| Marketer within a oraganization who is responsible for a single brand. | brand manager |
| Symbol or pictorial design that distinguishes a product. | brand mark |
| Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors. | brand name |
| Consumer reliance on previous experience with a product to choose that product again. | brand preference |
| Consumer awareness and identification of a brand. | brand recognition |
| Loss of sales of an existing product due to competition from a new product in the same line. | cannibalization |
| national brands that are sold exclusively by a retail chain. | captive brand |
| Product management system in which a category manager--with profit and loss responsibility-- oversees a product line. | category management |
| Mehtod for subjecting a product idea to additional study before actual development by involving comsumers through focus groups, surveys, in-store polling, and the like. | concept testing |
| People who purchase new products almost as soon as the products reach the market. | consumer innovator |
| Process by which new goods and services are accepted in the marketplace. | diffusion process |
| Single brand name that indentifies several related products. | family brand |
| Products characterized by plain labels, no advertising, and the absence of brand names. | generic products |
| Single brand that uniquely identifies a product. | individual brand |
| Branding component that carriers an item's brand name or symbol, the name and sddress of the manfacturer or distributor, information about the product, and recommended uses. | label |
| Develpment of individual offerings that appeal to different market segments while remaining closely related to the exisitng product line. | line extension |
| Brand nmae owned by a manufacturer or other producer. | manufacturer's brand |
| Strategy that concentrates on finding new markets for existing products. | martket development strategy |
| Strategy that seeks to increase sales of existing products in existing markets. | market penetration strategy |
| Brand offered by a wholesaler or retailer. | private brand |
| Introduction of new product into identifiable or established markets. | product development |
| Deveoping entirely new products for new markets. | product diversification strategy |
| responsibility of manufacturers and marketers for injuries and damages caused by their products. | product liability |
| Marketer within an organization who is responsible for an individual product or product line; also called a brand manager. | product manager |
| Consumer's perceptions of a product's attributes, uses, quality and advantages and disadvantages relative to competing brands. | product positioning |
| visula components that contribute to the overall look of a brand. | trade dress |
| Brand for which the owner claims exclusive legal protection. | trademark |
| Numerical bar codes system used to record product and price information. | Universal Product Code (UPC) |
| Associated from different areas of an organiation who work together in developing new products. | venture team. |
