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Mkt Chapter 13

AB
VMS that achieves channel coordination when a cominant channel member exercises its power.asministered marketing system
Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials.backward integration
Dominant and controlling member of a marketing channel.channel captain
Exclusive geographic selling region of a distributor.closed sales territory
businesses that provide transportation services as for-hire carriers to the general public.common carriers
Process of combining several initized loads into a single, well-protected load for shipment.containerization
For-hire transporters that do not offer their services to the general public.contract carriers
VMS that coordinates channel activities through formal agreements among participants.contractual marketing system
VMS in which a single owner operated the entire marketing channel.corporate marketing system
marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.direct channel
Strategy designed to establish direct sales contact between producer and final user.direct selling
Movement of goods and services from producers to customer.distribution
Controlling part of the supply chain that involves finished product storage, outbound logistics, marketing and sales, and customer service.downstream management
Network that moves products to a firm's target market through more than one marketing channel.dual distribution
Software system that consolidates data from among a firm's various business units.enterprise resource planning system (ERP)
Arrangments between a manufacturer and a marketing intermediary that prohibits the intermediary from handling competing product lines.exclusive dealing agreement
Destibution of a product through a single wholesaler or retailer in a specific geographic region.exclusive distribution
Process through which a firm attempts to control downstream distribution.forward integration
Contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirments of a manufacturer or other franchiser.franchise
Products manufactured abroad under license from a U.S. firm and then sold in the U.S. market in competition with the firm's own domestic outputgray goods
distribution of a product through all available channels.intensive distribution
Combination of transport modes such as rail and highway carriers (piggyback), air and highway carriers (birdyback), and water and air carriers (fishyback) to improve customer service and achieve cost advantages.intermodal operations
Process of coordinating the flow of information, goods, and services among member of the distribution channel.logistics
Agent wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commision on each sale.manufacturers' representative
System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from produceer to consumer or business user.marketing (distribution) channel
Wholesaler or retailer that operated between producers and consumers or business usersmarketing intermediary (middleman)
Set of activities that move production inputs and other goods wihthin plants, warehouses, and transportation terminals.materials handling system
Broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer.physical distribution
Transporters that provides service solely for internally generated freight.private carriers
Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance.radio frequency identification (RFID)
Group of retailers that establish a shared wholesaling operation to help them complete with chains.retail cooperative
Channel designed to return goods to their producers.reverse channel
Distribution of a product through a limited number of channelsselective distribution
Condition that results when individuals operations achieve their objectives but interfere with progress toward broader organizational goals.suboptimization
Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise.supply chain
Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final concumerssupply-chain management
Company that specializes in handling logistics activities for other firms.third-party (contract)logistics firm
Arrangement that requires a marketing intermediary to carry items other than those they want to sell.tying agreement
Controlling part of the supply chain that involves raw materials, inbound logistics, and warehouse and storage facilities.upstream management
Inventory managment system inwhich seller--based on an existing agreement withvendor-managed inventory (VMI)
Planned channel system designed to improve distribution effceiency and cost-effectiveness by integrating various functins throughout the distribution chain.vertical marketing system (VMS)
Channel intermediary that takes title to goods it handles and then distributies these goods to retailers, other distributors, or B@B customers.wholesaler


Trinidad State Junior College

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