| A | B |
|---|
| Combination of physical characteristics and amenities that contribute to a store's image. | atmospherics |
| Agent wholesaling intermediary that does not take title to or possession of goods in the course of its primary funcitons, which is to bring together buyers and sellers. | broker |
| Store that offers huge selections and low prices in single product lines. | category killer |
| Agent wholesaling intermediary who takes possession of goods shipped to a central market for sale, acts as the producer's agent and collects an agreed-upon fee at the time of the sale. | commision merchant |
| Store that appeals to customers on accessible location, long hours, rapid checkout, and adequate parking. | convenience retailer |
| Large store that handles a variety of merchandise, including clothing, houshold goods, appliances, and furniture | department store |
| Direct communication, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or Web site visits. | direct marketing |
| Store that charges low prices but may not offer services such as credit. | discount house |
| Limited-function merchant wholesaler that accepts orders from customers and forwards these orders to producers, which than ship directly to the customers who placed the orders. | drop-shipper |
| Store that carriers a wide variety of product lines, stocking all of them in some depth. | general-merchandise retailer |
| Glant one-stop shopping facility that offers wide selections of grocery items and general merchandise at discount prices, typically fillinf up 200,000 or more square feet of selling space (about a third larger than most supercenters). | hypermarket |
| Retailer that offers a large assortment within a single product line or within few related product lines. | limited-line store |
| Limited-function merchant wholesaler that distributed catelogs instead of sending sales representatives to contact customers. | mail-order wholesaler |
| Agent wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commission on each sale. | manufacurers' representative |
| Amount by which a retailer reduces the original selling price of a product | markdown |
| Amount that a retailer adds to the cost of a product to determine its selling price. | markup |
| Store that stocks a wider line of goods thatn a department store, usually without the same depth of assortment within each line. | mass merchandiser |
| INdependently owned wholesaling intermediary that takes title to the goods that it handles; also known as an industrial distributor in the business-goods market. | merchant wholesaler |
| Group or retail stores planned, coordinated, and marketed as a unit. | planned shopping center |
| Full-function merchant wholsaler that markets specialized lines of merchandise to retail stores. | rack jobber |
| Situation in which siliar merchandise is available from multiple retail outlets, resulting in the blurring of distinctions between type of retailer and merchandise offered. | retail convergence |
| Activities involved in selling merchandise to ultimate consumers. | retailing |
| Retailing practice of combining dissimilar product lines to boost sales volume. | scrambled merchandising |
| Agent wholesailing intermediary responsible for the entire marketing program of a firm's product line. | selling agent |
| Store that combines carefully defined product lines, services, and reputation to persuade shoppers to spend considerable shopping effort there. | specialty retailer |
| Offering within a product line such as a specific size of liquid detergent. | stock-keeping unit (SKU) |
| Large store usually smaller than a hypermarket, that combines groceries with discount sotre merchandise. | supercenter |
| Limited-function merchant wholesaler that markets perishable foods items; also called a trunk jobber. | truck wholesaler |
| HYpothesis that each type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services. | wheel of retailing |
| Channel, intermediary that takes title of goods it handles and then distributes these goods to retailers, other distributors, or B2B customers. | wholesaler |
| Comprehensive term that describes wholesalers as well as agents and brokers. | wholsaling intermediary |
