A | B |
dominant photo | largest picture on a layout |
four color process | printing photos in color |
CMYK | the four process colors used in printing |
spot color | using one color to enhance a layout (graphics) |
mug shots | school pictures |
panel pictures | school pictures |
reference picture | posed group shot |
candid picture | action shot |
crop | isolating the focus of a picture and eliminating the unimportant background |
bleed picture | photo that extends to the edge of a page |
halftone/ghost | lightened photo used as a background |
body copy | story of a layout |
caption | 3 sentence mini-essay about a photo |
headline | main idea of a layout |
subhead | brief statement which explains a headline |
factoid | small box which contains special info like quotes, profiles, or survey results |
point | standard measurement of fonts and rule lines |
justify | when text is aligned on both sides |
center | when text is aligned from a central point |
flush left | when text is aligned on the left margin |
flush right | when text is aligned on the right margin |
tracking | space between characters |
leading | space between lines |
trapped caption/copy | text caught between elements |
overprint | text (any color but white) on a screen |
reverse print | white text |
serif font | text with "tails" |
sans serif font | text without "tails" |
novelty font | script, handwriting, theme fonts |
screen | block of color; can be any shape |
tool line | line used to enhance a layout or screens |
large initials | oversized letters at the beginning of copy |
dropped initials | large letters placed down into copy |
raised initials | large letters placed above copy |
reader entry points | graphics used to draw the reader's eye to the copy |
dingbats | small clipart contained in a font |
text wrap | when copy flows around an element |
overline | expression placed above a caption which draws the reader's eye |
trapped white space | space between elements larger than one pica |
job number | our personal identification number |
Walsworth | the company that prints our yearbook |
Greg Adams | Our yearbook rep |
Lifetouch | company that takes our mug shots |
signature | 16 pages |
WPC | initials used for Walsworth fonts |
DPS | double paged spread |
Journalism server | server where all journalism material is saved |
red eye | red eyes in pictures = BAD i.e. GET RID OF... |
NO duplicates | avoid the same person on page more than once |
Mindy Sayre | Walsworth rep |