| A | B |
|---|
| public relations | marketing function that creates a favorable public opinion for an individual or group |
| tv and radio | forms of media |
| location of sporting event | other than the positive image, what other factor is important? |
| because people have so much to choose from | why do sports events have to put their best foot forward? |
| goodwill | a general willingness to work with or assist a person or organization based on a positive reputation or relationship |
| customer satisfaction | the goal of public relations |
| negative publicity | Athlete caught drinking and driving |
| PR has to work harder | when athletes behave badly, .... |
| discounted merchandise | fan club benefit |
| small membership fee for fan club | What athlete may donate to local cause... |
| collectibles and electronic games | fastest growing product lines for NBA |
| evergreens | products that remain valuable from year to year |
| baseball cards | what was added to cigarette packs in 1880s to boost sales? |
| because of WWII | Why were baseball cards stopped? |
| very expensive | why do manufacturers determine risk before getting a product license? |
