| A | B |
|---|
| Angle | The place, position or direction from which an object is presented to view |
| Audio | Everthing that is heard |
| Commercial | A paid advertisement on televsion |
| Editing | The process of taking scenes, shot out of order and putting them in order |
| Narration | In commercials, the voice that is dominant which voices over the action |
| Perspective | A particular view from a particular position |
| Script | A written description of what is to be heard, seen and/or shown |
| Special effects | One of a number of visual techniques, usually created or produced in editing. |
| Spot | Another name for a commercial |
| Target Audience | Those to whom a commercial is designed to appeal specifically to video - everything that is seen. |
