| A | B |
| appearance | the exterior look of sb/sth |
| established (adj) | existed for a long time |
| analysis | detailed study in order to understand a situation |
| factual | sth based on or containing facts |
| consumer goods | items such as food, clothing etc bought by individual customers |
| associate | to connect between people, objects or events in the mind |
| obsessions | when thoughts of one specific incident completely fill a person’s mind so that s/he cannot think of anything else |
| definitions | the explanation of a word or phrase |
| typical | having the unusual qualities or features of a particular |
| type | of person, thing or group |
| distinctive | having a quality that makes sb/sth different and easily noticed |
| curiosity | a strong desire to know about sth |
| negotiated | to reach an agreement by formal discussion |
| disputes | discussion about a topic where there is disagreement |
| essential | completely necessary |
| workforce | all the people who are employed in a company or organisation |
| respectable | considered to be good, acceptable or correct |
| proportion | a part or section or correct |
| unique | very special |