| A | B |
|---|
| Target market | ideal customers in terms of demographics, psychographics, and special characteristics |
| Marketing Strategy | comprehensive approach to acheive business objectives |
| demographics | statistical data of a population |
| psychographics | demographics to determine attitudes and tastes |
| niche market | small segment of a population |
| methods of research | questionnaire, focus group, survey |
| pricing strategy | the range between your price floor and price ceiling |
| branding | defines and focuses a company's image |
| sales strategies | direct mail, email, affiliate, reciporal, viral |
| advertising strategies | television, radio, print, extreme, banners, PDA, portals, interactive television |
| public relations | strives to build credibility in the marketplace |
| press release | one-page release about something interesting in your business |
| networking | a supportive system of sharing information and services among individuals and groups |
| assess marketing effectiveness | continuously monitor the effectiveness of each online and offline campaign |
