| A | B |
|---|
| Substitution method | identify another product that would satisfy the customers needs |
| Boomerang | bring the objection back to the customer as a selling point |
| Question | ask the customer questions to learn more about the objection |
| Superior-point | offset the customer objections with the products features and benefits |
| Denial | the customers objections based on misinformation |
| Demonstration | showing the customer how the product is used |
| Third party | uses customer or celebrity testimonials |
| Need | customer objection based on urgency of the purchase |
| Product | customer objection based on design, ease of use, quality, color, size or style |
| Source | customer objection related to past experiences with the company or the product |
| Price | customer objection based on cost. |
| Time | customer objection based on customers who are leery about making a purchase "on the spot" |
