| A | B |
|---|
| Marketing Concepts | Keeping the needs of the consumer upper-most in mind during the design, production, and distribution of a product. |
| Market | The types of buyers a business wishes to attract and where such buyers are located. |
| Target Market | Groups of customers with very similar needs to whom the company can sell its product. |
| Marketing Mix | The blending of all decisions that are related to the four elements of marketing. |
| Product | Everything offered by a business to satisfy its customers. |
| Promotion | Providing information to consumers that will assist them in making a decision to purchase a product or service. |
| Place | Deals with the methods of transporting and storing goods, and making them available to customers. |
| Marketing Plan | A detailed description of all marketing activities that a business must accomplish in order to sell a product. |
