| A | B |
|---|
| type of publicity athletes usually get | negative publicity |
| ways athletes raise awareness of important causes | organize events, become spokespersons |
| sports that usually have tournaments | golf and tennis |
| marketing firms do the following to market tournaments | choosing time of year, budgeting, promoting, etc |
| foundation | organization that is established to maintain, assist or finance other institutions or programs that are educational, charitable or of social nature |
| reasons why athletes create foundations | personal ties to, have a heart for |
| sammy sosa | sammy claus world tour |
| what do you expect from a sports camp? | clean lodgings, good food, safety, expert training |
| what is lodging? | sleeping facilities |
| day camp | drop off in morning, pick up in afternoon on same day |
| week-long camp | overnight, sleep there, parents drop off on first day and pick up at end of session |
| budget | money you will spend to form a camp |
| tournaments and charitable events improve the ______ of an athlete | image |
| sammy sosa's contributions | gave away toys to children in US and Dominican Republic, created S.Sosa Relief Fund for hurrican victims |
| ways to promote a camp through media | radio, tv, newspaper press releases, tv interviews |
| sponsors expect.... | positive PR, visibility and awareness, advertising space, banners, posters, potential sale of products at camp |
| survey | follow-up materials to parents, to give their opinions of camp |
| successful camps will work with PR professionals to ... | ensure articles about camp in local newspapers, feature kids/campers, highlite camper who has overcome obstacles, hold weekly drawings |
