| A | B |
|---|
| Achieve satisfying connections | Why marketers plan where to go and how to get there |
| Order of goal process | Goal then strategy then tactic |
| Strategy example | a plan for increasing sales |
| tactic example | schedule a meeting with salespeople |
| To determine its success | Why a goal is evaluated |
| Efficient | To reach a goal one must plan this kind of route |
| Strategies | tactics must line up with these |
| Set aside funds | what to do after selecting the strategy |
| Situations might change | Why marketers need to know about obstacles |
| Adjust or combine strategies | What to do when customizing |
| How its goal will be reached | Why a firm's strategy is important |
| Marketing Mix | combination of four marketing elements |
| Product | determining the good, service or idea |
| Price | Amount of money a firm asks in exchange |
| Price | Balancing value and satisfaction |
| Place | Getting a product where it needs to be at the right time |
| Distribution Success | When customer's buy where they want it |
| Promotion | To inform, persuade, remind |
| Affects all others | Changing one element of the marketing mix will do this |
| Select the strategy | What to do before you customize |
