A | B |
Increased control | Why use an in-house sales force |
Drop Shipper | Has products sent to retailers but never actually has them |
Industrial user example | a school or hospital or other business |
Direct | Least commonly used channel in the consumer market |
Indirect | Least commonly used channel in the industrial market |
Rack Jobber | someone who stocks and refills displays |
Company owned stores | These can be a type of integrated distribution |
Indirect distribution | what type of distribution you are using if you use a broker to help you |
distribution planning | this requires decisions about a product's physical movement and transfer of ownership |
e-Commerce | selling goods over the Internet |
Broker | reresents several manufacturers may also sell and might be competing or not |
retailer | what type of intermediary that a vending service company is |
direct channel example | Avon lady selling you Avon in your home |
Mutiple channel example | selling toilet paper to businesses and to consumer |
agent | a distributor who is paid on commission to get buyers and sellers together |
Place | Distributors add this type of utility |
Selective distribution | using only a limited number of outlets to sell something |
wholesaler | one who buys, sells and stores large quantities of goods |
direct distribution | when products are sold by the producer to the final user |
Intermediary | middleman |
exclusive | products are only distributed in a certain geographic area ONLY |
channel of distribution | the path a product takes form producer to consumer |
e-marketplace | this place where products are sold provides exposure that products could get nowhere else |
channel member | anyone who is involved in moving goods from producer to final user |
indirect distribution | occurs when intermediaries participate in the distribution channel |
intensive distribution | when all suitable outlets for a product ar used |
independent manufacturer's agent | represents several noncompeting businesses |