| A | B |
|---|
| Product decisions | the type of product sold, selecting a name, etc. |
| Asians & Hisipanic | Fastest growing and largest |
| Geographics | segmentation by where people live |
| Market segmentation | separating a large group into smaller ones |
| Baby Boomers | Born 1946-1964 |
| Customer Profile | geographic, demographic, and psychographic data make up this description |
| Generation X | more conservative with money and likes sharp images music and humor |
| demographics | ethnic, age, gender, income |
| place | 4p about location |
| 4P's | Product place price promotion |
| Psychographics | values and attitudes and lifestyles |
| target marketing | creating plan to meet a specific group |
| marketing plan | a formal written document which directs activities for a specific time |
| database technology | businesses can use this to provide products to a specified target market |
| time frame | this will help you know if your objective has been reached by when it was supposed to |
| discretionary income | used to purchased extras |
| Company analysis | where you can find the mission statement. quality of staff, etc. |
| Economy | the current state of this is important to businesses |
| performance standard | expectations that reflect marketing plan objectives |
| environmental scan | political economic socio-cultural and technological |
| recession | during these times businesses cut back on everything including research |
| disposable income | money left after taxes |
| implementation | putting a plan into action and managing it |
| executive summary | brief overview of entire plan |
| Generation Y | most frequently uses Internet |
| Political | This part of the environmental scan looks at regulations and law changes |
