| A | B |
|---|
| examples of products | lawncare,bike,haircut |
| Test marketing | trying out on a small group is not always done because of timing |
| ten - fifteen % higher | cost of most new products |
| products brought out quickly | more likely to have success |
| product depth | many varieties within a line |
| maturity | spend lots of money fighting competition |
| developing business proposal | the phase of new product development when you look at sales, costs, profits |
| product development | phase when companies experience delays |
| introduction | least profitable stage |
| idea screening | look at market size impact image and objectives |
| decline | compare and save stage |
| product width | number of different product lines |
| product extension | new flavor of original |
| product mix | everything company makes or sells |
| growth stage | focusing on customer satisfaction while competitors try to get one out |
| product modification | slight change in existing product |
| product positioning | creating image for a product |
| product extension | adding new products to line |
| regionalize | restrict sales to an area |
| obsolete | no longer useful |
| product line | group of closely related products |
| product planning | all decisions about a product |
| product item | individual product, brand, size |
| modify | to change |
| prototype | a model of new product |
| planogram | manufacturers way to maximize shelf space for retailer that shows where items should be placed |
| Developing the product | Technical problems as well as labeling, packaging, and branding are in this phase |
| slotting fees | fee manufacturer pays to retailer to help with costs of stocking new product |
| category | group of product lines with the same target market |
| conflict | this may occur with other products in the line so the product may be dropped |
| product depth | how many varities of each item within a line |
| category managment | when a company manages each line as its own |
| Generating Ideas | the phase of new product development when brainstorming takes place |
| developing the product | the phase of new product development when teh product is actually made for the first time |
| testing the product | the phase of new product development when the product is introduced on a small scale |
| introducing the product | the phase of new product development when the product goes into full scale production |
| evaluating customer acceptance | the phase of new product development when customer satisfaction is measured |
