| A | B |
|---|
| Visual Merchandising | coordination of all physical elements in a plcae of business to project the right image |
| Display | visual and artistic aspects of promoting a product to a target group of customers |
| abstract display | this type of display does not imitate reality |
| storefront | total exterior of a store including entrances, windows, and other exterior building characteristics |
| adjacent colors | colors located next to eah other on the color wheel |
| setting | background arrangement |
| Complementary colors | colors found opposite each other on the color wheel |
| shape | physical outline of a display |
| focal point | spot to which the eye is drawn |
| fixture | case, counter, or bench |
| proportion | the relationship between and among objects |
| Functional | A mannequin is an example of this type of prop |
| impulse good | item that becomes an unplanned purchase |
| marquee | sign stating a business's name...overhangs |
| Display Lighting | should be 2-5x's brighter than store lighting |
| Point of Purchase Display | Most effective at promoting new products and impulse |
| Teens color preference | Strong colors and bright lighting |
| Width of store aisles | Factor that influences customer behavior greatly |
| realistic setting | Display background that looks life-like |
| curved lines | These show freedom of movment or flow |
| related merchandise display | display of items that all are used together |
| motion | artistic element used in Holiday and kids displays in limited quantities |
| project an overall image | PRIMARY PURPOSE OF VISUAL MERCHANDISING |
| display maintenance | Dusting and cleaning are an important part |
| formal balance | placing large items with large and small with small |
| informal balance | placing a few small items with a large one |
| triangle | good shape to use to design displays |
| entrances | primary purposes are to provide convenience and security |
| customer space | things like restrooms and restaurants |
| interior display | arrangment that uses fixtures and props |
| Sales Promotion | Visual Merchandising's category of promotion |
