| A | B |
|---|
| No advertising | why an unbranded product costs less than a branded one |
| Pay more | consumers will often do this for environmentally friendly packages |
| 10% | This much of a product's retail price goes to developing, designing, and packaging |
| Test market | Because brand names are so important companies often do this extensively before using them |
| On a private (store) brand | a manufacturers name is NOT required to be on this brand |
| Trademark | legal protection given to a brand, brandname, brandmark, etc. |
| Brand Mark | a symbol that represents a company |
| Cause packaging | packaging that tires to get a social or public message across to people |
| packaging | what accounts for a big part of a product's success |
| FDA | this agency is responsible for the Nutrition, labeling, and education act of 1990 |
| Private Brand | Controlled by retailers and yield highest profit to the retailer |
| Branding | the element of product planning that assures consumers of quality, addresses new target markets and establishes new product image |
| Packaging decisions | what producers have to make when consumers require certain sizes |
| co-branding | when one company joins with another company and both brands appear on the product |
| reclyclable | must be able to be reused as raw material to be labeled this |
| generic product | a no brand product that is what a consumer who is looking for a basic product at a low cost will proably buy |
| expiration date | the date by which a product should be used by |
| national brands | what brand consumers buy 70% of the time when they purchase food products |
| FTC | Agency who monitors environmental as well as other claims |
| package | a products physical container or wrapper |
| tradename | the company's legal name |
| descriptive labels | these contain information for the consumer |
| branding strategy | this technique can increase product sales and maximize company profits |
| brand | name, word, symbol or anything that identifies a company's products |
| blister pack | tamper-resistant plastic packaging |
| brand extension | use of these is a way to promote a new or imporved product |
| brandname | the word, letter, or number that can be spoken that identifies a product |
