| A | B |
|---|
| Promotion Mix | Sales promotion is one of the four parts of this |
| Sales promotion | any promotional activity other than advertsing, publicity, or personal selling designed to increase sales |
| Inside the box | conventional, tried and true way of doing things |
| outside the box | unconventional new different way of doing things |
| incentive | something that will fulfill a customers desire or need and provides encouragment |
| Excitement, publicity, and stand out | These are all benefits of out of the box promotions |
| Source or technique | There is no particular one of these that you should use to develop out of the box sales promotions |
| Competitive nature | Out of the box sales promotions are so important to sport/event marketing because of this |
| Target market and competition | Who you need to know to prepare for inspiration for sales promotions |
| New twist | You can put this on an old idea to come up with a new sales promotion |
| brainstorming | technique for generating ideas by gathering people and listing all ideas |
| Reach | a sales promotion must do this to the target audience |
| Creative | Sales promotions must be this in order to get people's attention |
| Delivery | You must determine the method of this for your sale promotion so people can get it |
| Determine the incentive | This is what you do when you determine what you are going to give people with the sales promotion |
| Get the news out | You must be able to do this to inform people of the sales promotion you are going to use |
| Coupon | sales promotion where customers receive money off through a printed form |
| premium | an item a customer gets for free as a sales promotion |
| rebate | a return of part of the purchase price usually from a manufacturer |
| target audience | the group of consumers who are the most likely prospects for a product |
| sweepstakes | a game of chance |
| research | another way to get ideas other than brainstorming |
| excitment and buzz | what good out of the box sales promotions can create |
| publicity | the media will want to write about your out of the box sales promotions |
| 1/2 | the number of households who use sales promotions every year |
