| A | B |
|---|
| Utility | useful to customers |
| Form utility | changing the shape of a product |
| Tangible good | item you can touch |
| Place utility | products available where they are needed |
| Time utility | products available at the time they are needed |
| Possession utility | happens when ownership is transferred |
| Form | Marketing is INDIRECTLY involved in this utility |
| Sales Promotions | possession utility helps to create this |
| Want | desire for something |
| Economic want | desire that is satisfied with money |
| Non-economic want | desire satisfied without spending money |
| Free good | air or water from a river |
| Consumer goods | purchased by the final user |
| Industrial goods | purchased for use in business or resale |
| Convenience good | bread |
| Shopping good | consumers compare prices |
| Specialty goods | consumers willing to pay for something unique |
| Materials | sugar and flour to make bread |
| Installations | buildings |
| Computers | equipment |
| Cash register tape | supplies |
| Themselves | Consumers buy products to benefit these people |
| Consumer satisfaction | Marketers study this to discover a product's utility |
| task utility | Making changes to a service to make it more convenient |
| buying the product | In possession utility a consumer finds the product most helpful after what |
| Preferences | Utility reveals this about cunsumers |
| Businesses aren't the same | Why firms gain more or less utility from the same products |
| Present | All forms of utility must be this |
| Buy it | What consumers are more likely to do with a product if marketers provide information about it |
| At every point | With place utility when do marketers move the product to the right place in the process? |
| Marketing Concept | Utility is used as a satisfaction gauge when implementing this |
