| A | B |
|---|
| Advertising Media | channels of communication |
| Publications media | Newspapers and magazine |
| How to classify newspapers | Publishing Geographic areas Target market |
| High quality color ads | newspaper inserts |
| Benefit of magazine | target specialized content to specific audience |
| General business magazine | targeted to general business population like Fortune |
| TV’s popularity | delivers more memorable believable ads |
| Cable provider and local ads | local owners must purchase ads from cable provider to provide best coverage |
| Most common radio ad option | local radio |
| Response to direct mail highest | e-mail with permission |
| Why Internet so popular | huge #’s of people spending time online |
| Ad that exposes to largest most diverse population | Out-of-home advertising |
| Specialty mediums | has businesses logo on it |
| 900#’s purpose | provide a service over the phone for a fee |
| Internet and interactiveness | User controls flow of information |
| Internet’s limits | e-mail filters and spam blockers |
| VOD & PVR | no special equipment needed other than a cable box |
| Webcasters fees | a royalty fee for recording artist’s work |
| SMS most successful when | targeted to interested people |
| Kiosk feature | interactive screens |
