| A | B |
|---|
| Paper Weight | The actual weight in pounds of 500 full seets of paper regardless of the basic size or grade of paper; paper sizes varybased on the type of paper; also known as ream weight. |
| perfect binding | To bind pages togetherwith glue to create a book. |
| ream | A package of 500 sheets of paper |
| repetition | the use of the same visual effects a number of times inthe same projeject; the consistent repetition of graphic elements works to create visual unity. |
| saddle stitch | A type of binding that staples down the middle of folded pages; frequently used to assemble booklets. |
| shape | a design element that includes geometric, natural, or abstract shapes. |
| space | space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest. |
| spiral binding | A type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge ofthe pages; allows the publication to lay flat when opened. |
| symmetrical balance | type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis. |
| Tabloid | A standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper. |
| target audience | A specific group of people for which you design your documents; can be categorized by age, gender, income |
| texture | the surface quality of a shape; ie., rough, smooth, soft, hard glossy, etc. |
| thumbnail sketch | a small sketch that shows only the large elements of the page. |
| time frame | the amount of time given to complete a document or project. |
| Tri-fold | two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold |
| unity | the combination of all elements working together to achieve a sense of harmony in your design; grouping related items close together |
| value | the measure of lightness and darkness in color |
| white space | areas on a page with not text or grapics--also known as negative space. |
| Z-pattern | the visual path that draws the eye from top left to top right down to bottom left and then to bottom right. |
