| A | B |
|---|
| symbols | design,word, idea,sign that represents |
| hyperbole | exageration |
| glittering generality | impressive language;vague, but interesting |
| name calling | negative words to discredit |
| flattery | telling your target they are something that makes them feel good, or what they want to be |
| bribery | exchange of goods or services for a change of behavior |
| card stacking | tell only part of this story; a false context |
| bandwagon | everyone is part of this |
| simple solution | avoid complexity;attach many problems to one solution |
| scientific evidence | use charts, graphs, "studies", as proof which is often bogus |
| nostalgia | people forget the bad of the past |
| scapegoating | blame many problems on one person, race, group, etc. |
| humor | make people laugh |
| testimonial | using famous people to premote |
| plain folks | using ordinary people to show that "one of us". |
