| A | B |
|---|
| Marketing | developing products that meet customer needs |
| product | anything a business sells |
| good | an item you can touch |
| service | an activity that's done for another person |
| marketing mix | combination of decisions made about product, price, place, and promotion |
| 4 P's of marketing | product, price, place, promotion |
| marketing segmentation | dividing a large market into market segments |
| personal communication | occurs when 2 or more people communicate directly |
| nonpersonal communication | a set of message conveyed through the mass media |
| marketing plan | a document that lists the marketing goals of the business & describes how these goals will be achieved |
| competitor | a business like yours that wants to take away your competitors |
| advertising | promotional message about a product that's paid for by a sponsor |
| print advertising | advertising that appears on paper |
| press release | an article written by a company for use as news in a newspaper, radio to TV |
| publicity | info about a company or product that appears in the media |
| loyalty programs | rewards frequent customers w/free or lower-priced products |
| suggestive selling | recommending additional products or services to a customer |
| Convention and visitors bureau | non-profit organization that promotes tourism and provides services to travelers |
| marketing research | reserach that's done to learn about the market and potential customers |
| external business environment | influences that are outside a business |
