| A | B |
|---|
| Descriptive Segment | Show your reader what he or she has to gain or lose by painting a vivid picture |
| Quote or Testimonial | Quoting or providing testimony from an "expert" on the issue. |
| Anecdote | A short, personal story. |
| Statistic | Facts in the form of percentages, ratios or numbers |
| Rhetorical Question | Only has one logical answer--one that supports your argument |
| Bandwagon | "Everybody's doing it." Puts those who side with you into a more positive or favorable light |
| Statement of Concern | Find a common concern, one that both sides share, that relates to the issue |
| Embrace a high ideal | A standard or value that everyone aspires to--will enhance your argument |
