| A | B |
|---|
| Huge capacity, very briefly held | Sensory Memory |
| This is is needed to transfer information to working memory | Attention |
| Visual info that is only kept for about .3 of a second | Iconic Memory |
| Audition info kept for only about 2-3 seconds | Echoic Memory |
| Study with rows of letters that showed large capacity of sensory memory | Sperling |
| Also Known as Working Memory | Short Term Memory |
| Capacity of Short Term Memory | 7 +or- 2 |
| Holds info for about 30 seconds | Working Memory or STM |
| Mental or verbal repetition of information | Maintenance Rehearsal |
| In Braddeley's Working Memory Model the STM is called this | Central Executive |
| Grouping small bits of information into larger units of information | Chunking |
| Has unlimited capacity and is thought to last forever | Long Term Memory |
| Process that controls movement from STM to LTM storage | Encoding |
| Process that controls flow of information from long-term to working memory | Retrieval |
| Unconscious encoding of information is this kind of processes | Automatic |
| Requires attention and conscious effort for this kind of processing | Effortful |
| relate the info to info you already know. | Elaborative Rehearsal |
| Applies info to yourself. | Self-reference effect |
| Came up with the Levels of Processing framework | Craik and Lockhart |
| information can be consciously recollected; also called declarative memory | Explicit memory |
| memory that affects behavior but cannot consciously be recalled; also called nondeclarative memory | Implicit memory |
| Memory tied to your own personal experiences | Episodic Memory |
| General facts and definitions about the world | Semantic or Generic Memories |
| Memory that enables you to perform specific learned skills or habitual responses | Procedural Memory |
| This is implicit because it does not depend on awareness and is automatic | Priming |
| The semantic meaning of priming stimulus influences your encoding or retrieval. Works across modalities | Conceptual Priming |
| Prime enhances ability to identify a test stimulus based on its physical features | Perceptual Priming |
| Remember list items better if list presented in categories | Hierarchical Organization |
| Mental links between concepts | Semantic Network Model |
