| A | B |
|---|
| Caucus | party regulars meeting in small groups to ask questions, discuss qualification about candidates, and voting on endorsement |
| Convention bump | an increased popularity immeditately following a party's nominating convention |
| Direct primary | where voters can express a preference for a candidate (cross-overs allowed) |
| Dual primary | presidential candidates are selected ad a separate slate of delegates is also voted on (New Hampshire) |
| Favorite Son | candidate backed by the home state of the party's nominating convention |
| Gender Gap | a significant deviation between the way men and women vote |
| High-tech campaign | a major piece of the modern Presidential campaign; TV ads, paid infomercials; sophisticated polling |
| Infomercials | paid political commercials which last longer than the average 30 or 60 second ads |
| Keynote address | key speech at national convention that outlines the themes of the campaign |
| Matching funds | limited federal funds given to presidential candidates that match private donations |
| Non-preferential primary | where voters choose delegates who are not bound to vote for the winning primary candidate |
| Party Caucus | aka party conference; where the party can develop a strategy or position on an issue |
| Party regulars | enrolled, active party members |
| Political Action Committee (PAC) | raise money from special interests and make contributions on behalf of that interest |
| Presidential primary | elections held in individual states to determine the preference of the voters and to allocate delegates to the national convention |
| Super Tuesday | the Tuesday on which a large number of state primaries are held; heavy concentration of Southern states |
| Thirty-Second spots | paid political ads; 30 seconds in duration |
