| A | B |
|---|
| Perspective | Associated with converging lines and vanishing points |
| Design Principles | Balance, Rhythm, Emphasis, Unity |
| Design Elements | Line, Shape, Texture, Space, Size, Value, Color |
| Three things a good layout does | Work, Organize, Attract |
| When a good layout works | it helps the reader quickly and easily understand your message |
| An organized layout | maps out a visual path for the reader to follow |
| A layout attracts | by grabbing and keeping your readers' attention |
| Informally balanced | A graphic design that is asymmetrical |
| Negative Space | Space around and between the subject of an image |
| Focal Point | The part of a design that gets noticed first |
| A billboard message | must communicate ONE important message |
| Research | The first thing a designer needs to do before beginning a project |
| Purpose | The most important information about a product that a designer needs to know before beginning a layout |
| Organizing elements of type | Using different type sizes and weights |
| Good design principles | are the same in any other medium |
| Proportion | relationship of size between multiple objects |
| Corporate Symbol | should be easily recognizable |
| Critique language | should be constructive |
| Clean navigation | crucial to effective website design |
| Research, brainstorm, thumbnails, rough comprehensives, final comprehensives, final product | Proper order of the design process |
| Three-point perspective | When a another vanishing point is used in a drawing, either above or below the horizon line |
| Parallel | Lines that could extend on forever and never touch |
| Hatching | The drawing technique of using both parallel and angled lines to create tonal or shading effects |
| Stippling | The drawing technique of using small dots to simulate varying degrees of shading |
| Line | Any mark that connects any two points |
| Shape | Anything that has height and width |
| Texture | The look and feel of a surface |
| Space | The distance or area between or around things |
| Size | How big or small something is |
| Value | The darkness or lightness of an area |
| Color | The ultimate tool for symbolic communication |
| Balance | An equal distribution of visual weight |
| Rhythm | A pattern created by repeating elements that are varied |
| Emphasis | What stands out the most gets noticed first |
| Unity | All the elements look like they belong together |
