| A | B |
| consumerism | this is the buying of material goods |
| Dr. Jonas Salk | he developed a vaccine against polio |
| franchise | this is a company or sevice that is duplicated in many locations |
| franchise | McDonald's is one of the earliest examples of this type of business |
| planned obsolescence | this is a marketing strategy that manufacturers began to use in the 1950s |
| conglomerate | this is a major corporation that includes a number of smaller companies in unrelated industries |
| baby boom | this refers to the largest generation in the nation's history, the one born between 1946 and 1964 |
| conglomerate | this type of busniess seeks financial security through diversification, or investment in various areas of the economy |
| Elvis Presley | the "King" of Rock 'n' Roll |