| A | B |
| gender gap | measurable differences between the partisan choices of men and women today |
| political socialization | The process by which people gain their political attitudes and opinions |
| split ticketing | voting for candidates of different parties for different offices at the same election |
| straight ticketing | the practice of voting for candidates of only one party in an election |
| coattail effect | the effect of a strong candidate running for an office at the top of a ballot helping to attract voters to other candidates on the party's ticket |