| A | B |
|---|
| marketing research | involves the marketing function that links the customer and public to the marketer to information. |
| marketing infomation system | a set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information for use in making marketing decisions. |
| database | a collection or file of related information about a specific topic. |
| attitude research | AKA opinion research, is a research designed to obtain information of how people feel about certain products, ideas, or companies. |
| sales forecasting | an effort to estimate the future sales of a product. |
| economic forecasting | an attempt to predict the future economic conditions of a city, region, country, or another part of the world. |
| media research | focuses on issues of media selection and frequency. It measures the effectiveness of the advertising message and media placement. |
| product research | centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products. |
| test marketing | occurs when a new product is placed in one or more selective geographic areas. |
| demographics | separating a market based on statistics such as gender, income, age, education, etc. |
| geographics | separating a market based on where people live |
| psychographics | separating a market based on their lifestyle, attitudes, etc. |
| behavioral | separating a market based on product-related behavior such as shopping patterns |
