| A | B |
|---|
| bandwagon | this term suggests that one should do or believe something because everyone is doing it |
| testimonial | a commercial in which Jessica Simpson (a well-known star) states that this brand of acne gel is the best …she uses it…so should you. |
| plain folks | ordinary people are used to persuade others; people tend to believe others who seem to be similar to themselves |
| emotional words | uses words that appeal to a person’s emotions rather than to his/her ability to reason |
| persuasive devices | strategies that a writer uses to convince the reader of something |
| inference | a combination of one’s own knowledge and information supplied in a text which leads to a conclusion |
| similarity | the way in which two or more things are the same |
| opposing points of view | opposite ideas or opinions on the same topic |
| difference | the way in which two or more things are not the same |
| relevance | the small pieces of information that support, develop, or explain the main idea |
| outcome | the result of something; the way something turns out; the effect |
| most accurate | most correct based on the information provided |
