| A | B |
|---|
| T&T Products | A short break or holiday, flight etc, |
| Tangible | Can be seen tried and tested prior to purchase |
| Intangible | A service someting to be experienced |
| Service | The personal touch/influence |
| People | Often referred to as the 5th P |
| Company ethos | Environmental issues for example |
| BOGOF | Buy one get one free |
| Short term events | Sales promotions |
| Price | Can involve lots of different strategies |
| Odd pricing | No rounding up here |
| Penetration pricing | Lets get into the market |
| Skimming pricing | Lets make hay while the sun shines & coin it in. |
| Cost plus pricing | What does it cost us - Add 25% on |
| USP | Unique Selling Point |
| Brands | Tui, Virgin, 18-30 for example |
| Perishable | Useless after the sell buy date |
| Location | Place |
| Distribution | Getting product to customer |
| PLC | Product Life Cycle |
| Saturation | everyone has one- knows about it. |
| A | Attention |
| D | Desire |
| I | Interest |
| Press Release | May be Free advertising |
| Telephone Marketing | Intrusive & often unwanted |
| Direct mail | Personalised is much more effective |
| Internet Marketing | unsoliciited emails - pop ups & Spam |
| TV advertising | All moving sound & colour & Expensive |
| Radio Advertising | Regional & National - may become just background noise |
| ABTA code of conduct | Standards of Practice |
| Political | New legilation |
| Consumer Protection | Trade description Act for example |
| Social | Trendy - Fashionable - Celebrity influenced may be? |
| Seasonality | T&T is affected by this, very musch so. |
| Variable pricing | Different cost at different times of the day |
| Competitor activity | Check the market and adjust accordignly |
| Technological | The internet, mobile phones, dvelopemtn in communication & transport methods |
| Niche Product | Cruising/over 55's etc specialism |
