| A | B |
|---|
| Color Services | Fashion & textile industry professionals who meet twice a year to pool their knowledge of color cycles and preferences and to project color trends for the future |
| Consumer publications | Magazines that provide fashion news and information for the consumer. (ex.vogue, teen) |
| Fashion forecasting | Foreseeing fashion trends and predicting those trends early enough to allow time for production to meet the consumer demand |
| Fashion services | Resources for fashion reporting, forecasting, and consulting that are available for a fee or by subscription. (ex.Womens Wear Daily) |
| Fashion trend | The direction of movement of public acceptance of color, texture, and silhouette in fashion |
| Trade publications | Magazines, newspapers, and books that relate to current information about and for a specifi industry. |
| Womens Wear Daily and Daily News Record | Trade publications |
| Teen, Seventeen, YM, Vogue, Elle, Glamour, GQ | Consumer Publications |
| Consumer research | surveys, focus groups, in-store informal interviewing |
| Market research | study of market conditions, observation of consumer lifestyles, study of current events, arts and mood of the public |
| Rising sales | identify developing trends |
| Declining sales | show what fashions have passed their peak |
| Weak sales | indicate fashions are not meeting consumer demand |
| Comparison shopping | visiting business competitiors, observation of "street" fashions, review of catalogs and websites |
