| A | B |
|---|
| der Absatz | distribution, sales, marketing |
| die Ausführung | explanation, observation, carrying out, version, style, finish |
| der/die Aussteller/in | exhibitor |
| das Ausstellerveryeichnis | list/catalogue of exhibitors |
| die Ausstellung | exhibition |
| ausstellen | to exhibit |
| Die Ausstellungsfläche | exhibition area |
| das Ausstellungsgelände | exhibition site |
| berücksichtigen | to consider |
| Die Beschaffung | obtaining, getting, finding |
| diesbezüglich | relating to, regarding this, on this matter |
| der Einzelhandel | retail trade |
| erläutern | explain, comment on |
| die Erläuterung | explanation, commentary |
| der Fachhandel | specialist shops |
| die Fachmesse | fair showcasing one industry |
| die Handelsspanne | mark-up |
| die Herstellung | production, manufacture |
| die Höhenmarke | benchmark |
| im Soll | in debit |
| in Rückstand kommen | fall/get into arrears |
| in Verhandlungen eintreten | enter into negotiations with |
| Investitionsgütermesse | fair specialising in capital goods |
| die Kenndaten (pl) | data, details |
| die Konkurrenz | competition |
| die ruinöse Konkurrenz | cut-throat competition |
| die Konjunktur | trade cycle, level of economic activity |
| der Konkurrent | competitor |
| Konsumgütermesse | fair specialising in consumer goods |
| der Lieferant | supplier |
| die Mehrbranchenmesse | fair encompassing several areas of industry |
| die Messe | trade fair |
| die Messebeteiligung | taking part in a trade fair |
| die Messenbesucher/innen betreuen | look after the visitors to the fair |
| das Messegelände | site of the tradefair |
| die Messehalle | exhibition hall |
| das Messeprogramm aufstellen | organise the fair programme |
| der Messestand (äe) | stands at the trade fair |
| der Informationsstand | information stand |
| den Messetermin festlegen/planen/verpassen | fix/plan/miss the date of the trade fair |
| das Muster | sample, model, pattern |
| sich an einer Ausstellung beteiligen | take part in/be involved with an exhibit/display |
| das Sortiment | rangel (of goods-wares) |
| der Turnus | periodicity, cycle |
| im Turnus von 3 Jahren | 3 year rotation |
| überregional | national |
| der Umsatz | turnover/sales |
| der Veranstalter | organiser |
| veranstalten | to organise |
| der Verbraucher | consumer |
| das Verfahren | procedure, process, method |
| vermitteln | arrange, negotiate, impart, communicate, convey |
| verscheiben | to postpone |
| die Versorgung | supply, provision, care, benefit, maintenance |
| Zeit vertrödeln | to waste time |
