| A | B |
|---|
| A | Attention |
| I | Interest |
| D | Desire |
| Ac | Action |
| Free | An excellent Powerword |
| BOGOF | Buy one get one free |
| 342 | Pay for 2 get third free |
| Hotels mainly | Children eat free |
| Tour operators deals | Free Child places |
| Moving colour and sound | TV advertising |
| Local, regional, National | Newspaper advertsing |
| Cinema | Good for reaching the 15 - 24 market mainly |
| Free night stays | Hotel accommodaiton off peak |
| Direct mail | Works best when personalised |
| Telemarketing | Intrusive and can ruin your tea |
| Internet marketing | A cheap form of marketing - pop up etc |
| Odd pricing | not an even number in sight |
| Penetration pricing | Entering the market at a low price |
| Skimming pricing | Entering a new market using the exclusivity of the product |
| Cost plus pricing | A % added to the overall cost of production |
