| A | B |
|---|
| Harmony | 1. The quality of forming a pleasing and consistent whole. 2. Agreement or concord. |
| Juxtapose | To place close together. |
| Line | 1. A long thin mark on a surface. 2. A continuous extent of length, straight or curved, without breadth or thickness; the trace of a moving point. 3. Long, narrow mark or band. |
| Market Research | The activity of gathering information about consumersÂ’ needs and preferences. |
| Message Analysis | The process of deciding what information needs to go into the graphic design, as well as how to effectively use the design elements and principles to present the information. This analysis is based on a thorough analysis of the audience. |
| Pattern | A repeated decorative design. |
| Pictograph | A pictorial symbol for a word or phrase. |
| Principle | The method of formation, operation, or procedure exhibited in a given instance. |
| Proportion | 1. The relationship of one thing to another in size, amount, etc. 2. Size or weight relationships among structures or among elements in a single structure. |
| Radial Symmetry | Symmetry about a central axis. |
| Rhythm | A regularly recurring sequence of events or actions. |
| Scale | 1. A straight-edged strip of rigid material marked at regular intervals and used to measure distances. 2. A proportion between two sets of dimensions used in developing accurate, larger or smaller prototypes, or models of design ideas. |
