| A | B |
| campaign | a planned, organized effort |
| competition | activity in which people are trying to do better than each other OR the people or things that you compete against |
| to convince | to make someone want to do something |
| to fail | to not do well, to not reach your goal |
| a firm | a company |
| global | international |
| a goal | something that people want to do |
| a market (to market) | a group of people to whom products are sold (to try and sell a product to a certain group of people) |
| a message | information that one person gives to another |
| to succeed | to do well; to reach your goal |