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The Language of Rhetoric

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A	B
The art or study of using language effectively and persuasively.	Rhetoric
speaker, audience, subject	Rhetorical Triangle
the occassion, time or place it was written	Context
the goal the speaker/ writer wants to achieve	Purpose
ethos, pathos, logos	Three ways to appeal to the audience
ethos	appealing to the character or fundamental values of the audience
logos	appealing to the reason or rational ideas of the audience
pathos	appealing to the emotion of the audience

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