| A | B |
|---|
| Nameplate | the newsletter's title, logo and/or image that reinforces the org's identity |
| Subtitle | short phrase stating the purpose or audience of a newsletter |
| Folio | newsletter publication information |
| Headlines | titles to articles |
| Subheads | secondary headings - transition from headline to body copy |
| Byline | identifies the author of an article |
| Body Copy | main part of the newsletter text |
| Graphic Image | provides visual clues and relief from from text-intensive document |
| Logo | a name, symbol or trademark designed for easy recognition |
| Style | a set of formatting characteristics that you can apply to text, |
| Template | a form that is saved and re-used; helps maintain consistency |
| Kicker | text placed below a headline to lead in to a story |
| End Sign | symbols or special characters used to indicate the end of a section of text |
| Jump Line | indicate a continuation of an article to another page |
| Caption | describes the setting of a photograph or illustration |
| Masthead | copyright info, publication schedule, contributors and company info |
| Spot Color | a color in addition to black used as an accent color (for lines, borders, end signs) |
| Copy Fitting | fitting varying amounts of text or enhancements into a fixed amount of space |
