| A | B |
|---|
| STOREFRONT | The exterior design of the store, including the logo, sign, entrance, and landscaping. |
| STORELAYOUT | The way floor space is allocated for selling, storage, personnel, and customer |
| STORE INTERIOR | The decorations, lighting, furniture, fixtures, and signs used to create a store’s image |
| INTERIOR DISPLAYS | Ways products are presented to customers. |
| ARCHITECTURAL DISPLAYS | Show customers how merchandise would look in their home or office. |
| STORE DECORATION | Signs or props are used to enhance displays. Often these are seasonal or holiday-inspired. |
| OPEN DISPLAYS | Set up on tables and shelves and are best for merchandise that customers can handle and examine without the help of a salesperson |
| CLOSE DISPLAYS | Best for merchandise that is fragile or requires a lot of security. |
| POINT-OF-PURCHASE DISPLAY | Encourages impulse purchasing. These are often used for new products and are placed near registers |
