| A | B |
|---|
| Baseline | The imaginary line on which typed text rests |
| Rule | A term for a line in graphic design |
| Pull Quotes | Phrases from an article that are enlarged and |
| Watermark | Faint, lightly shaded image that appears behind other |
| Leading | The measure of blank space between lines of text. |
| Cropping | Trimming an image in order to make it fit in a publication |
| Masthead | Information printed in most periodicals, including |
| Graphic | A line, circle, or box which has been created or an image |
| River | White space formed from lines of copy containing poorly |
| Widow | Last line of a paragraph appearing at the top of a page or |
| Sans Serif | Typeface that does not contain serifs (curls). |
| Gutters | The space between columns in a publication. |
| Drop Cap | A large capital letter at the beginning of a newspaper or |
| Landscape | Page orientation (layout) that is wider than tall; horizontal |
| Dingbats | Small typographical ornaments used to accent text or to |
| Tabloid | Paper size larger than legal—printout usually has to be |
| Thumbnails | A tiny sketch of a brochure or flyer used by a designer to |
| List | An object that presents a body of text or menu from which |
| Blending | A design effect created by varying shades that go from |
| Halftone | A method of producing grayscale art (especially to |
| Kerning | Adjusting the horizontal space between characters in order to improve the readability or look of the text. |
| Vector | A type of graphic composed of computer-defined graphic |
| Reverse Type | Text appears in white on a black or color background. |
| White Space | An area of empty space on a page used to aid the reader |
| Em | A typographical unit of measure equal to the width of the |
| Scaling | Changing the size of an image. |
| Bleeding | Print that goes to the physical edge of a page |
| X-height | The height of all lowercase characters |
| Resolution | The sharpness of an image |
| Greeking | Text or that which serves as placeholder until the real text |
