| A | B |
| Culture | complex system of meaning and behavior that defines the way of life for a given group or society |
| Material Culture | objects created in a given society such as building, tools and art |
| nonmaterial culture | norms, laws, customs and ideas of a group of people |
| Sapir-Worph hypothesis | language determines other aspects of culture because language provides the categories through which social reality is determined and constructed |
| Norms | the specific cultural expectations for how to behave in a given situation |
| Folkways | general standards of behavior adhered to by a group |
| Mores | provide strict coded of behavior, such as the injunctions, legal and religious, against killing others and committing adultery |
| Ethnomethodology | a technique for studying human interaction by deliberatinly disrupting social norms and obersving how individuals respond |
| Values | the abstract standards in a sociey or group that define ideal principles. |
| Conspocious Consumption | consuming for the sake of displaying one's wealth |
| Dominant Culture | the culture of the most powerful group in society |
| Subcultures | the cultures of groups whose values and norms of behavior are somewhat different from those of the dominant culture |
| Ethnocentrism | habit of seeing things only from the point of view of one's own group |
| Androcentrism | modes of thinking that are centered only in men's expereiences |
| Global Culture | the diffusion of a single culture throughout the world |
| Popluar Culture | includes beliefs, practices and objects that are part of everyday traditions |
| Mass Media | those channels of communication that are available to wide segments of the population |
| Reflection Hypothesis | contends that the mass media reflect the values of the general population |
| Cultural Captial | refers to the cultural resources that are socially designated as being worthy and that give advantages to groups possessing such capital |
| Cultural Lag | the dlay in cultural adjustments to changing social conditions |
| Cultural Diffision | transmission of cultural elements from one society or culture group to another |