| A | B |
|---|
| trade promotion | for manufacturers, wholesalers and retailers |
| promotional allowance | discounts/cash payments for stocking large quantities |
| slotting allowance | cash premiums paid to help retailers stock a new product |
| sales force promotion | incentives fro salespeople to meet/exceed their quota |
| trade show | convention to showcase products |
| coupon | certificate to provide cash discounts/money off |
| premium | inexpensive item given away at a discount/free |
| deal | packages offering similar products together for a temporary price break |
| incentives | contests, games, sweepstakes, or rebates to increase sales |
| product samples | free trial sizes given way to potential customers |
| sponsorship | company pays for right to promote itself at a location/event |
| promotional tie-in | two companies combine efforts & resources to create sales |
| product placement | using brand name products in TV shows, movies, etc |
| loyalty marketing program | designed to reward custmomers for continued patronage |
| point-of-purchase display | displays in high traffic areas to encourage impulse buys |
