| A | B |
|---|
| Red | a good color for a restaurant because it stimulates the appetite |
| Black | mysterious color |
| Pink | a passive color |
| Brown | popular color with men |
| Blue | a popular color for calming the body |
| Green | the easiest color on the eye |
| Five design principles | alignment, consistency, contrast, proximity, white space |
| Letterhead stationery | paper that includes a heading at the top or bottom with company information; it is used to communicate a message |
| Business card | this publication contains contact information for a business or individual and is distributed and used to help recipients remember you or your business |
| Alignment | the arrangement of text and objects on a page |
| Flyer | this publication is used to advertise a one-time upcoming event that is temporary in nature and has a short life span |
| Contrast | incorporating a clear distinction between background and foreground colors |
| White Space | negative or blank space in publications |
| Target Audience | the specific group to which advertising is directed or marketed |
| Newsletter | this publication is used to provide informational updates to a specific club, group, or organization on a regular basis; it may describe a variety of events over a specific time period |
| Consistency | incorporating uniform colors and fonts in a publication |
| Design Principles | rules for creating effective publications |
| Brochure | this publication is used to provide information, educate, or advertise a specific topic or product; it is more long-term in nature |
| Proximity | objects that are grouped near the text that they represent use this design principle |
