| A | B |
|---|
| Contrast | This design principle stresses the differences. |
| Formal | Elements on a page are of equal weight. |
| Color | This can draw attention and produce a strong emotional and psychological impact. |
| Proportion | This design element refers to the pleasing reationships between the elements on the page. |
| Warm | These colors often show excitement and danger. |
| Rhythm | When the visual elements create movement and direction. |
| Shapes | Elementary forms that define specific areas of space. |
| Balance | When the design elements seem to be equalized. |
| Lines | Design elements that form the shapes of an image. |
| Illustrations | These are usually photographs or art work. |
| Display Type | Type that conveys the main message of the layout. |
| Body Type | Printed type that makes up the text in a layout |
| Informal | Elements on a page have been arranged to achieve more visual weight in one area than another. |
| Texture | Projection of emphasized structure or weight. |
| Unity | This is achieved when all the design principles work together. |
| Primary | These colors are used to make all other colors. |
| White space | This space includes areas of the layout that are void of printed images. |
| Cool | These colors often are associated with nature and passiveness. |
| Tints | A lighter value of color. |
| Complementary | Colors that are opposite each other on a color wheel. |
