| A | B |
|---|
| Gravure is the ___ printing method. | most expensive |
| Offset is the ___printing method today. | most predominately used |
| The letterpress is the ___printing method. | oldest |
| Offset printing was invented by ___. | Alois Senefelder |
| In 255 BC, the ___ used ceramic stamp pressed into clay. | Chinese |
| Johann Gutenberg revolutionized printing by creating movable type in ___. | 1440 A.D. |
| In 1450 A.D., Gutenberg printed the ___. | Bible |
| What are some uses for Gravure printing? | wallpaper, packaging, mailorder catalogs, large circulation magazines |
| The basic theory of offset printing is ___. | Oil & Water do not readily mix. Both ink & water are constantly applied to the printing plate at all times. Recognized by the smooth image/print & the lack of impression ring of ink. |
| What are the disadvantages of Offset printing? | requires more attention, colors may vary due to problems with ink/water balance, waste is generally higher. |
| What are the advantages of Gravure printing? | high quality at high speeds, most economical process for long runs |
| what are the advantages of offset printing? | print variety of colors & sizes at low cost, high quality |
