| A | B |
|---|
| Target Audience | The primary group of people you are trying to reach with your publication |
| Hooks | Used to grab the target audiences' attention |
| Age | A characteristic of a target audience such as children, teenagers, senior citizens |
| Educational Background | A characteristic that may define your target audience by how many years of school they attended, or what type of degree they hold |
| Group Membership | You may define your target audience by this characteristic such as they all belong to a certain organization or club |
| Common Interests | A way to target your audience when they share certain hobbies, such as knitting, bowling, stamp collecting, or fly fishing |
| Educational Background | Knowing this characteristic of your target audience will help with word choice in your publication. |
| Group Membership | If you are designing a postcard for the Boy Scouts your target audience is defined by: |
| Age | If you are desinging a flyer for a KinderMusic class for 2 -3 year olds your target audience is defined by: |
| Common Interests | If you are designing a newsletter for a book club your target audience is defined by: |
| Age and Educational Background | If you are aiming your publication at 17-19 year olds who just graduated high school your target audience is defined by: |
| Age and Common Interests | If you are aiming your publication at 24- to 49-year-old men who like rhythm & blues your target audience is defined by: |
| Common Interests | If you are designing a publication for people who drive cars for their fuel efficiency your audience is defined by: |
| Group Membership | If you are designing a publication for members of the Beta Phi Fraternity your target audience is defined by: |
