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E-Chapter 1 Vocabulary

Vocabulary words are from Chapter 1. Match the correct vocabulary term with the correct definition. Good luck!

AB
VentureA businessundertaking that involves risk.
EntrepreneurA person who undertakes the creation, organization, and ownership of a business.
ServicesIntangible products that satisfy consumers' wants and needs.
Free Enterprise SystemAn economic system where people can choose the things they buy, property they own, and businesses they operate.
EquilibriumThe point at which consumers buy all that is supplied of a product, without leaving a shortage or a surplus.
Enterprise ZonesSpecially designated areas of a community that provide tax benefits that new businesses locating there and grants for new product development.
Factors of ProductionThe resources businesses use to produce the goods and services that people want.
Start-up ResourcesThe things an entrepreneur needs to start a business, including capital, skilled labor, management expertise, legal and financial advice, facility, equipment, and customers.
ScarcityThe difference between demand and supply; limited resources.
Elastic DemandSituations in which a change in price creates a change in demand.
EntrepreneurialActing like an entrepreneur or having an entrepreneurial mind-set.
Business FailureA business that has stopped operating, with a loss to creditors.
Diminishing Marginal UtilityThe effect or law that states that factors other than price also affect demand, such as income, taste,a nd the amount of product already owned.
EnvironmentAll the things that affect a new business but are not controlled by the entrepreneur.
Inelastic DemandSituations in which a change in price has little or no effect on demand for products.
New Venture OrganizationThe infastructure that supports all the products, processes,a nd services of a new business.
DiscontinuanceA business that has changed somehow, as with a change of name or legal status.
OpportunityAn idea that has commercial value.
EntrepreneurshipThe process of recognizing an opporutnity, testing it in the market, and goathering resources necessary to go into business.
ProfitWhat is left after all the expenses of running a business are deducted from the income.
EconomicsThe study of how people allocate scarce resources to fulfill their unlimited wants.
DiscontinuancesBusinesses that disappear from tax rolls but have not necessarily failed.
SupplyThe amount of a good or service that producers are willing to provide.


Marketing Educator/DECA Advisor
Frankfort High School
Frankfort, IN

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