| A | B |
|---|
| marketing concept | business plan for success |
| market position | how a company compares to other firms selling the same product |
| market share | a company's part of all the sales made by competitors in the same field |
| target markets | groups categorized by geographics, demographics, and lifestyles |
| geographics | defining a market by where people live |
| demographics | statistics that describe personal characteristics of a population |
| marketing mix | combination of decisions about how to reach a target market and make a profit |
| market | potential customers who share common desires and willingness to buy a product |
